Being in retail for 28 years I learned that clothing has to be comfortable, in motion and at rest.

I like both for myself and my customers that each piece works together to produce a piece of art that provides long-lasting pleasure - a statement of individual style that will be worn with pride.

There is no mass production involved in Heydari. We like to provide our customer with clothes that set them apart from the crowd, but not in a shocking way.

Through a process of layering fabric, manipulation, adding appropriate elements, discarding pieces that don't work - or whatever it takes - the final vision is achieved. The result is satisfying for both myself and my customers.